Shell Oil Products US and Motiva Enterprises LLC announced last week a major re-branding push, with the companies converting more than 100 Texaco stations in New York City and the surrounding areas to the Shell brand by the end of the year.

Shell and Motiva initiated the conversion of Texaco stations as part of an agreement to allow the Chevron merger with Texaco to proceed. The companies are in the process of converting thousands of Texaco stations nationwide to the Shell brand and will spend approximately $530 million on the project.

Shell Oil Products US operates a network of approximately 8,000 Shell and Texaco branded gasoline stations in the Western United States. Shell Oil Company also is a 50 percent owner of Motiva Enterprises LLC, which refines and markets branded products through more than 12,000 Shell and Texaco stations in the Eastern and Southern U.S.